网络调查方法的优势与局限

The Advantages and Limitations of Network Survey Method

网络调查方法是随着网络技术的发展而兴起的一种新的社会调查方法,其调查内容分为虚拟社会行为和现实行为两个方面,从网络调查的类型看,主要有网络问卷调查法、电子邮件问卷调查法、聊天室访谈法、网络电话访谈法、网络社区专题深入访谈法、网络观察法、网络文献调查法等调查类型。各种网络调查方法有不同的特点,在运用网络调查方法上,应当扬长避短,与传统社会调查方法相结合,根据不同的调查对象选择不同的调查方法。

The method of network survey is a new method of social survey developed with the progress of web technology,which matters the measure of the behavior in dummy society and in real-life society.We compartmentalize the methods of network survey into Web-questionnaire,E-mail-questionnaire,Chat-system-interview,BBS-interview,Web-observed and Web-literaturesearch,etc.Methods of network survey of all kind have characteristic themselves,as an application of a new method.We should be able to exploit its favourable conditions fully,avoid unfavourable ones,combine the method of network survey and of traditional social survey and choose different methods according to different research objects.