简论祭祀消费

Brief Introduction to Sacrificial Consumption

祭祀,从来只被看作文化活动,其实,它同时还是一项消费活动。它由人们的精神需要引起,又必经祭祀环节而消费;祭祀消费的消费力,受消费主体和消费客体双向拉动;祭祀消费的结构变动受精神要素和物质要素双重制约。生产结构、收入状况和思想信仰对祭祀消费有较大影响。随着生产力的不断进步,祭祀消费也必然向着更高的阶段发展。因为祭祀消费具有两面性,因此,对祭祀消费的及时、正确指导是非常必要的。

Offering sacrifice has always been treated as a cultural activity. In fact, it is also a consumption activity. Sacrifice consumption is caused by spiritual need and realizes through the link of offering. The spending power is pulled two-way by its subject and object; its structure change is restricted by double essential elements-material element and spiritual element. Production structure, income level and ideological belief have great influences on sacrificial consumption. With the increasing development of productivity, it will inevitably develop towards higher stage. For its dual nature, prompt and correct guide is greatly necessary for sacrificial consumption.