摘要
从企业开发、经营运作体育市场的角度,以市场营销学、体育学为基点,对体育用品的营销策略进行了研究。
The article on the basis of developing business and operating sports market,based on the subject of marketing and sports,makes a careful study on tactics of managing and selling of sports goods.
出处
《哈尔滨体育学院学报》
2005年第2期32-33,36,共3页
Journal of Harbin Sport University
关键词
体育用品
营销
策略
sports goods
managing and selling
strategy
