华普女性车能否四两拨“千金”

Can Haixuan win female customers?

“海炫是市场定位比较窄的车型,如果十个潜在消费者中有两个买了海炫,对于华普来说就将获得巨大的成功。”上海华普汽车董事长徐刚说。3月8日,妇女节。这一天,中国汽车给女性朋友们送上了一份特殊的礼物,上海华普的女性车海炫下线了。这是中国第一款、世界第二款女性车,从此中国汽车也有了性别之分。而第一辆是在2004年3月2日在第74届日内瓦汽车展上,由瑞典沃尔沃发布的概念车YCC。这表明中国在女性车这个领域。

Haixuan is a narrowly market-oriented style car. If two of the ten potential consumers select this one, it does mean a huge success for SMA.Gang Xu, the President of Shanghai Maple Automobile, said. In his opinion, SMA is a developing and small-scaled automobile manufacturer. SMA's product now cannot hold the whole market share. But in the particular specified market, SMA has confident to lead the market.