摘要
商场销售具有客流量大,诚信度好,促销力度较大,经营风险相对较低等优势。发展初期的服装品牌,走进商场能直接面对众多的消费者,对培育市场、引导消费等都起到了非常大的作用。但如何才能打开商场销售这个大门呢?
The advantages of selling in departement store are larger numbers of customers,higher reliabilities,stronger promotional effect,lower risks on business etc. How do those apparel brands get into the departement store at the first stage of their business?