第一眼撞“墙”——展示墙的陈列赏析

A "wall"’S Showcase Display

展示墙在服装卖场中很常见,是商业陈列中不可或缺的一部分。事实上,展示墙并不一定是建筑意义上的墙体,而是指所有可以用来进行展示的墙面或平面。实体墙面可以用来展示产品信息,其它的模拟平面一样可以作为墙面进行商业展示.展示墙主要进行形象展示,一般不发挥直接的销售作用,而是经常以背景墙,POP 广告、品牌形象的形式出现。

As an indispensable part of commer- cial display art,display walls are often seen in stores.Display walls are not nec- essarily the walls of buildings,but they refer to all kinds of walls and surfaces that are capable of displaying merchandise.People may use solid walls to showcase products,however virtual surfaces can also be used in com- mercial display.