浅谈危机中的营销

A Brief Talk on the Marketing in the Crisis

在市场竞争越来越激烈的今天,企业所面临的宏观环境和微观环境时时刻刻都处在不断变化的过程中,由此也使企业无时无刻不面临着各种各样的危机。在这种情况下企业应该如何进行营销才能转危为安、战胜危机呢?本文从四个方面进行了简单的论述。

With more and more intense competition in the market today, the macroenvironment and the microenvironment, which the enterprises are facing, are also changing. Thus enterprises are usually in face of different kinds of crisis. The essay below will help them with how to win the crisis from four aspects.