羽绒服如何争宠市场

What is the Future of Down Clothing?

羽绒时尚化不可跟风仔细思考,把一个服装单品做成一个成功品牌的案例似乎在中国比起在国外容易得多,因为中国市场的广大,一个单品的需求就可以成为广大消费者的需求。专心做好一个产品的市场应该说也是一条很广阔的路,比如内衣,毛衫,但是中国服装市场整体的消费者的成熟度和消费喜好难以把握。

The more we think environmental protection is important,the less will we have leather suits.As a luxurious product,cashmere overcoats have been at their highest end in the winter cloth- ing markets but it's market share is quite small.Other winter clothing using filled materials has seen experienced a shrink- ing market as their quality does not meet the needs.So warm and trendy eider- down clothes with reasonable prices become people's first choice.