摘要
就我国体育市场的形成和发展、制约我国体育市场形成和发展的主要因素、培育和发展我国体育市场的措施等问题。提出我国体育市场形成与发展理论,利用最佳合理管理手段,解决体育市场在运行过程中存在不合理之处。
According to some questions to be solved such as the theoretical preparation and study method, the form and development of sports market in our country, the factor of restricting it and the activity of developint it, the author puts forward theform of sport market and carrying it out by the reasonable method gives his own ideas.
出处
《哈尔滨体育学院学报》
2005年第4期26-27,共2页
Journal of Harbin Sport University
关键词
体育市场
体育产业
体育职业化
体育商品化
sports market
sports market industry
market (arena)
sports professionizalion
sports commercialization