对高校体育市场开发的可行性探讨

The Feasibility Study for the Development of Sports Market in Higher Learning Institutions

如何更好开发利用高校体育资源,使其适应市场经济的需要,已成为体育界一个新的热点。本文从高校体育市场的发展背景和目的出发,阐述高校体育市场发展的现状,作用及存在的问题;分析了高校体育市场发展的形势、特征及开发中的成功范例,论证开发高校体育市场的必要性,并提出了一些管理策略,为促进高校体育市场的发展提供依据。

How to use the sports resource of higher learning institutions and direct it to the needs of the market economy is a hot point in the sports circles.Beginning with the development background and purpose of the sports market of higher learning institutions,this article discusses the actual state,the function and the problems of the development of sports market in higher learning institutions and analyses the situation,character,successful development.In addition,the article demonstrates the necessity of the development of sports market in higher learning institutions and puts forward some management policies,providing the basis for the development of the sports market in higher learning institutions.