公共艺术与城市品牌的塑造

Preface:Public Art and Model of Urban Brand

上海市在申办2010年世界博览会有一个非常响亮的口号:“城市,让生活更美好!” 那么,城市怎样使生活更美好? 根据当代城市研究机构的专家所制定的城市竞争力评价系统:划分为①实力系统。

How to transfer the mentality and expectation of an international city with contemporary most-perspective and cultural level into a marker, a signal and a 'figure mouthpiece' of a city--thisis the virtual significance of public art propaganda; on the other hand, public art is actually non-practical.It's citizens' dream and their attitudes to life, and historical improvement and model of humane value and the brightest technique of expression of the city's material culture construction.Just because of that, these public an works, standing in public space, attracting sight and scent left with films are just acceptance and propaganda of humane value of these public art works given to us, and it arouses the best memory and legend of the city's humane contentFor combination two into one, successful implementation of cultural value in public an works is to model urban brand and to realize one of the effective ways of contemporary economy, is an important way of implementing urban brand; is also the important aspect of realizing ' City, Better Life' implement way of most intensive and brightest social and cultural meaning.