黑龙江省发展体育产业的对策研究

Countermeasure Investigation Sport on Industry in Heilongjiang Province

运用调查法、文献法和实证分析方法 ,探索对黑龙江省培育体育市场、发展体育产业具有普遍适用意义的战略目标及对策。结果显示 :黑龙江省受经济、社会发展较为滞后的制约 ,体育市场发育迟缓 ,体育产业化程度不高 ,体育市场培育过程中 ,市场机制配置资源的作用远未显现。转变观念、方法和手段 ,加速推进体育产业化进程 ,尽快找到合适的位置和确立新的运作方式 ,应当是现阶段乃至今后一定时期内黑龙江培育体育市场的工作重点。

The situation of sports industry in Heilongjiang Province is analyzed by methods of investigation,literature research and demonstration.The purpose of the study is to find out proper strategic goals and measure to develop sports industry in this province.The results show that restricted by the undeveloped economic and social situation,sports market in this province is not much developed and far from distribution of sports resources.It is concluded that at present and even sometime in the future the stress should be laid on the conversion of people's ideas and methods,to speed up the process of sports markting,and set up proper and new operation for the cultivation of sports markets.