摘要
本文在论述分销渠道控制力的基础上,提出了厂商之间应该积极调整竞争心态,从"竞争"走向"竞合"的新理念。
Based on the argument of control force on distribution channel,this essay proposes the idea that factories should actively adjust their competition attitude,walking from"competition"to "cooperation".
出处
《广东培正学院学报》
2004年第4期21-24,共4页
Journal of Guangdong Peizheng College
关键词
渠道控制
渠道冲突
厂商竞合
Distribution Channel Control
Distribution Channel Conflict
Competition and Cooperation of Factories and Sellers