环境友好型产品消费需求与目标市场选择

Consumer Need for Friendly Environmental Product and Selection of Target Market

本文在对环境友好型产品概念界定的基础上,重点论述了生态环保型消费者的类型、环境意识以及对环境友好型产品的消费需求分析,对普通消费者、政府机关、赢利性企业、非赢利性组织等四个目标市场进行了详细分析。

On the basis of giving definition of friendly environment product,the writer analyzed the classi- fication of consumer’s needs for environmental protection-style product environmental consciousness and consumer’s needs.for environmental product.After analyzing four kinds of target markets,such as common consumers,government organs,profit enterprises and non-profit organizations.,the writer put forward retail sell- ing ways and tactics for friendly enviromental product.