摘要
品牌战略不是“贴牌管理”;放弃品牌本身就是一种品牌策略;品牌维护是投资,不是成本;品牌就是价值、品牌就是资产;品牌就是利润、品牌就是生命。
Brand strategy isn't 'Labeling Management'; Renounce of brand is a kind of brand strategy; Brand protection is investment rather than cost; Brand is value, asset, profit and life.
