从“夹江模式”看天然气营销创新

Jiajiang Model Brings Innovation in Gas Marketing

在企业创新力诸要素中,营销创新力是决定企业竞争力的核心要素之一。文章通过对"夹江模式"形成和发展过程的剖析,总结了夹江营销部天然气营销创新的经验,从理论和操作层面上阐明了一个适应市场机制、高工作效率、低运转成本的"夹江模式"的内涵。

Marketing innovation abiliW in one of the key ele- ment to determine an enterprise's competitive ability.According to analysis on formation and development of Jiajiang model,expe- riences on gas marketing in Jiajiang marketing department are sum up.Jiajiang model is a kind of models with high-efficiency,Low- cost and fits in with market mechanism,