多媒体技术在广告教学中的应用

Application of Multimedia Techniques in Advertisement Teaching

本文结合广告创意与传播专业的教学实践,探讨在教学过程中使用多媒体技术的必要性——既可以使一些教学难点的讲解变得生动形象,同时又可以激发学生的学习兴趣,让学生在轻松自如的环境里逐步提高理论水平和实践能力。

This article explores the importance of applying multimedia techniques in the advertisement teaching, with which can make boring study vivid and easy to learn, in addition, it brings student great pleasure in learning, therefore helps students to higher their ability, both in theory and in practice.