摘要
药店从知名度到美誉度的发展过程,实质上是由传统的商业销售向现代科学营销的转变。提高药店的美誉度是树立良好品牌形象的原动力。
From an unknown drugstore to a famed phannacy is actually a kind of modification from a traditional selling model to a modem scientific marketing behaviour. A successful pharmacy is all from gradually gained reputation.
关键词
药店美誉度
药品质量
药店文化
pharmacy reputation
drug quality
pharmacy culture
