顾客的内涵与分类研究

Study on Content and Classification for the Customers

买方市场条件下,顾客成为现代企业最重要的稀缺性资源。企业要赢得和维系顾客,要在激烈的竞争中获胜,就必须想方设法了解、认识和研究顾客。运用系统论方法,阐述了顾客的内涵,提出了顾客的新定义,并对顾客的分类进行了一定的探讨与分析,为强化以顾客为导向的企业理念、提高企业营销力提供理论参考。

for a modem enterprise, customer becomes a kind of important and rare resources under buyer's market. To wm victory in a intense competition, enterprise must do everything possible to know and make a study on customers. On the basis of customer's content, a new definition on customer is put forward. At the same time, classification for customers are discussed and analyzed. All these provide theoretic references for strengthening enterprise's spirit of user-oriented and improving enterprise's ability of marketing.