摘要
本文运用营销管理理论对电视栏目品牌的概念、价值、形象识别系统进行了阐述。从准确定位、可持续的题材资源、风格 化的主持人及内容建设等方面论述了电视品牌栏目的创建方法,对不同生长周期电视栏目的维护与创新也提出了一些看法。
This essay puts forward the concept, value and image identification system of brand television columns based on marketing management theories. It also discusses the approaches of creating brand television columns from the angles of accurate orientation, sustainable subject resources, hosts of their own styles and content construction. Meanwhile, it presents some views on maintenance and innovation of television columns in different growth periods.
关键词
营销管理
品牌
电视栏目
经营
marketing management
brand
television column
marketing
