发挥广播优势,做足时效文章

Taking Advantage of the Radio and Providing Adequate Timely Reports

新闻是媒体之本,媒体传播新闻的时效如何,是大众在获取信息时取舍的标准之一。而广播除具有伴随性收听、完全解放受众视觉的特点以外,最大的优势就是快捷了,报道速度可以快到与事件发展同步。特别是突发事件、突发新闻,任何媒体都难以做到象广播那样快速、方便。这就是广播的优势。广播作为不可或缺的新闻媒体,发挥其特有的时效优势,做足时效文章。或许是广播走出"弱势"的一个突破口。

News is the nature of media. The timely news transmission via media is one of the criteria for the mass to decide whether the information should be taken. The best advantage of the radio, apart from its convenient listening and complete freedom from the audience's vision, is the quickness. The timely report is almost the same pace as the occurrence of the event, in particular for the breaking news, while any other media can hardly be so. Making full use of the unique advantage of the radio, as an indispensable new medium, and providing adequate timely reports may be a breakthrough to get rid of the weakness.