网络视频节目现状及对策

Present Status and Counter-measures to Network Audio-visual Programs

本文较全面的分析了网络视频的现状。针对现有网络视频节目存在的问题,提出了充分利用网络互动性、个性化、时效性等方面的优点,开办网络视频服务、互动视频直播、网络视频广告、个人作品发布、网络视频教育等有特色的节目形式。

this article fully analyzes the present status of network audio-visual. Concerning the problems existed in the present audio-visual programs, the article suggests that, with the full application of its advantages such as interactive features, personalization and presciption, it launch specific program models such as network audio-visual service, interactive TV live broadcast, network audio-visual ad., individual works presentation, network audio-visual education and etc.