试论广告英语的特点

Characteristics of advertisement English

作为英语广告主要载体的广告英语在努力体现帮助消费者认识商品的作用外,还有诱发消费者感情,引起购买欲望,促进消费行动的心理功能,在遗留给消费者以美感享受的美学功能过程中,逐渐形成了自己鲜明的特点。本文将从语义,词汇,句法,和修辞四个方面探讨广告英语的特点。

The advertisement is a very important way to express information to public.It can not only help people to understand some knowledge of the products,but also attract people s great desire to buy the products, improve the trade and leave a beautiful impression on people.So it has its obvious characteristics in these functions.The characteristics of the advertisement in terms of semantics,lexical,syntax,and rhetoric are explored.