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Comparison of Group-Buying Online Auction and Posted Pricing Mechanism in an Uncertain Market

Comparison of Group-Buying Online Auction and Posted Pricing Mechanism in an Uncertain Market
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摘要 Demand uncertainty is a key factor for the seller's decision making, especially in the e-business environment, for the website to sell products through the online auction. In this paper, two kinds of demand uncertainties are considered: the consumer regime uncertainty and the inherent randomness of the market environment. Then, how to use a novel business model and group-buying auction (GBA) is analyzed in such a market environment. Based on the comparison of the GBA and the posted price mechanism, some conditions that favor the GBA are provided. Demand uncertainty is a key factor for the seller's decision making, especially in the e-business environment, for the website to sell products through the online auction. In this paper, two kinds of demand uncertainties are considered: the consumer regime uncertainty and the inherent randomness of the market environment. Then, how to use a novel business model and group-buying auction (GBA) is analyzed in such a market environment. Based on the comparison of the GBA and the posted price mechanism, some conditions that favor the GBA are provided.
作者 CHEN Jian, LIU Yunhui, SONG Xiping (School of Economics and Management, Tsinghua University Beijing 100084 China Department of System Engineering and Engineering Management, The Chinese University of Hong Kong Shatin NT Hong Kong China)
出处 《Journal of Electronic Science and Technology of China》 2004年第3期1-5,共5页 中国电子科技（英文版）
基金 the National Natural Science Foundation of China (No.70329001 and No. 70321001)
关键词 group-buying auction demand uncertainty posted pricing mechanism group-buying auction demand uncertainty posted pricing mechanism
分类号 F713.36 [经济管理—产业经济]
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Journal of Electronic Science and Technology of China
2004年 第3期

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