活动营销塑造媒体品牌形象

Sales Movement Mold the Image of Media Brond

本文结合国内外媒介活动营销案例,指出活动营销在媒体品牌形象塑造中所具有的重要作用,并且对媒 介活动营销的规律进行探讨。

This paper points out the significant affect that sales movement has mold the brand image of media by combinning the media sales movement cases domestic & abroad, and give a further research on media sales movement rules.