我国加入WTO后企业全面质量管理面临的挑战和对策

The Challenges and Strategies to the Total Quality Control with China's Entry into the WTO

伴随着我国加入WTO和日益的参与国际间的交流与合作,国内的企业已经认识到品牌的价值,其背后靠产品的品质支撑。从企业的核心竞争力出发,就新经济的质量管理的新发展、品牌质量与技术的相互关系,分析和阐述影响产品质量的因素,明确质量的提升不仅需要全员参与,而且需要将企业的内、外资源予以有机的组合,谋求企业的长远发展和满足日益增长的生活需要。

With china's entry of WTO and the increasing international communication and cooperation, the domestic firms have gotten an idea that the valve of brands is backed up by the quality of their products. The argument will be given in consideration of the key competitiveness of enterprises, talk about the development of the quality management of the neo_economy era, the relationship of the technique and the quality of brands, the challenges encumbering the quality management, and how to Implement quality control and introduce CS strategy. On this basis, the author analyse the factor influencing product quality, define that the promotion of quality not only needs the participation of the crew, but also needs combining the outside and inside resources of firms to seek the long_term development of enterprises and meet life increased day by day's needs.