农民旅游市场开发浅议

A Study on the Rural Resident Tourism Market Exploiting

近几年 ,我国国内旅游发展迅速 ,城镇居民旅游市场日益成熟 ,无论出游人口还是旅游花费都明显增加 ,但农民旅游市场却没有得到应有的重视 ,旅游供给严重不足。鉴于农民旅游的重要地位 ,本文分析了当前农民旅游特征及其发展潜力 ,在此基础上尝试性地提出了开拓农民旅游市场的几点措施建议。

In recent years, domestic tourism developed rapidly. The urban resident tourism market became more mature, and either the number of tourist or tour expenditure were growing. However,We all focused on urban resident tourism demands,and ignored the rural resident tourism market. The supply to the rural tourism market was badly insufficient. Owing to the important status of rural tourism in the domestic tourism,the author analyzed the rural tourism characters and its potential. At last,the measures to exploitrural tourism market were put forward。