我国旅游供求失衡的原因及对策分析

Causes and solutions to the imbalance between china's tourism supply and demand

旅游需求与旅游供给既相互依存,又相互矛盾。我国旅游供求失衡一方面是由旅游供求本身所固有的矛盾决定的,另一方面也有假期过于集中、旅游有效供给不足和旅游需求有效化程度不高等更深层次的原因。改善旅游供求失衡必须从休假制度上进行改革,并完善旅游信息预告制度,要充分利用价格机制,增加弹性供给,增加有效供给,优化旅游供给结构,引导和刺激旅游需求有效化。

Tourism supply and demand are interdependent and contradictory to each other. One of the causes of the imbalance between China's tourism supply and demand lies in their intrinsic feature of being contradictory. Other causes include that: holidays are too close to each other. 2. there are not enough effective tourism supplies and 3.potential tourism demands are not effectively motorized. To ease this imbalance, the author suggests that we should: 1. reform the holiday system. 2. improve the tourism information foretelling system. 3. make full use of the price system, 4.increase flexible tourism supplies and effective tourism supplies 6. optimize the structure of tourism supply and 7. give stimulation and guidance to the motorization of potential tourism demands.