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肇庆休闲产业发展的优势与市场开发策略探讨

On development advantages in zhaoqmg leisure industry and market development strategies
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摘要 休闲产业是21世纪最具发展潜力的产业之一。研究肇庆休闲产业发展的内在规律,积极发展代表消费需求新方向的文化教育、娱乐、体育、保健和旅游等休闲产业,对促进肇庆市产业结构调整,实现经济持续稳定的增长具有重要的意义。文章从肇庆的区域经济发展水平和区域位置分析了休闲服务业发展的优势,并探讨了休闲产业市场开发的若干策略。 The leisure industry is one of the most potential industries in the 21 century. In order to promote the adjustment of industry restructure, to enlarge the domestic demand and realize the sustainable and stable development of the regional economy, it is necessary and important to study the inner development laws of the leisure industry and actively expand some leisure industries which represent the new consuming trend, such as culture and education, entertainment, sports, health care and tourism, etc. This paper analyzes the advantages in developing Zhaoqing's leisure service industry in light of its regional economic development level and location, and proposes some strategies for developing the markets of leisure industry in Zhaoqing.
作者 周雪晴
机构地区 肇庆学院财经系
出处 《梧州学院学报》 2004年第4期30-33,共4页 Journal of Wuzhou University
关键词 休闲产业 产业优势 市场开发 leisure industry industry edges market development
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