浅论电视的营销理念

Marketing promotion through TV media

在社会主义市场经济条件下,各行各业都要以市场经济为背景,与时俱进,以谋求新环境下的发展。在电视传媒产业化的新形势下,有针对性地进行电视营销成为电视业发展的必然趋势。本文结合当今社会中比较有发展空间的几种现代营销理念,对我国电视频道、节目、产品的自我市场营销思路进行分析、探讨。

In the environment of Socialist Marketing Economy, all walks of life shouid focus on marketing economy and be innovativefor further development Here into the Television Media industrialization, promoting TV Marketing is therefore an inevitable trend in TV station development. In this thesis, Based on the writer analyses and probes into the thinking of self-marketing promotionin National TV channels, programs and products.