摘要
论述了2003年以来,齐鲁石化公司销售运输部创新营销理念和营销策略,在内部管理、优化营销和推价 促销等方面进行了有益的探索和实践,取得了显著的经营效果。
Presents the innovative sales and management ideology and strategy of the Sales & Transportation Department of Qilu Co. , Ltd. since 2003. The Department carried out helpful exploration and practice in the aspects of internal management, sales optimization as well as new products introduction and sales promotion, obtaining outstanding economic results.
出处
《齐鲁石油化工》
2004年第S1期1-2,7-7,共4页
Qilu Petrochemical Technology
关键词
营销创新
营销理念
管理模式
激励机制
推价增效
sales and management innovation, management and sales ideology, management mode, inspirating mechanism
