视觉传达设计的创意理念与设计表现

Creative Concepts and Design Presentations of Visual Communication Design

在视觉传达设计中,创意理念与设计表现始终是关系到整个设计作品传播实效的两大重要环节。创意并非是一种不可捉摸的灵光乍现,而是来源于设计师对设计主题与设计对象的理性认知。它是一种分析、策划、理性思考的结果。同时,创意理念是一种思维形态,它存在于设计师的意识之中,要将这种理念传达出来,必须要有设计表现这一环节为其寻找载体。

During the process of visual communication design, the original idea and the design representation are always the most important aspects to determine the final spread effect of the whole works of design. And the original idea doesn't come from the unknowable afflatus, but origins from the designer's rational cognize about the design topic and object, it's the result of analysis, planning and rational contemplation. On the other hand, original idea is just a thinking form existing in the designer's consciousness, to convey it the 'design representation' process is needed to find a carrier.