谈树立现代市场营销观念

Setting up the Sense of Modern Marketing

树立现代市场营销观念是市场竞争的必然趋势，是营销观念的全新思维。企业应做到掌握与发现消费需求，加快从“我跟市场”向“市场跟我”的营销战略转换，积极进行市场细分与层次拓展，从而达到创造需求和引导消费的目的。

Setting up the sense of modern marketing is an inexorame trend as well as a completely new thinking in modern market competition. Business enterprises should master and find out the de- mands of consumers to accelerate the marketing strategy transfer from following to being followed. They should also artively have an subdivision and expansion of market so as to achieve the purposes of creating demands and guiding consumption.