摘要
全面质量营销是现代市场营销的新视界 ,它赋予营销策略以新的理念。本文从市场营销的各个方面对全面质量营销作了介绍。
The comprehensive quality marketing method is a new view on modern marketing, which gives the marketing strategy a new idea. This paper gives a full introduction about the comprehensive quality marketing from all sides of marketing.
出处
《廊坊师范学院学报（自然科学版）》
2001年第3期55-56,共2页
Journal of Langfang Normal University(Natural Science Edition)
关键词
市场营销
全面质量营销
战略
marketing
the comprehensive quality marketing
strategy
