摘要
结合实例介绍了一种新的广告效果评估方法——熵权双基点法 .运用这一方法对各项信息进行无量纲化处理 ,计算出各项信息的权重 ,获得广告效果的准确评价 。
Advertisement itself is a kind of investment,the benefits of which is the effects of the advertising.By introducing and using the double base pornts of entropy this article processes different kinds of information with creed to calculate the balance of different kinds of information,so that the enterprises can easily choose the media combination that correspond to the purpose of the advertisement.
出处
《唐山学院学报》
2001年第4期78-82,共5页
Journal of Tangshan University
关键词
广告
效果评估方法
熵权双基点法
advertisement
double base pornts of entropy method
way of estimation
