影响高校德育传播效果的因素及其对策——基于传播学的视阈

A Study on Factors that Influence Communication Effect of Moral Education in University and Relevant Countermeasures——In the Viewpoint of Communication Theories

高校德育是一种特定的传播活动,其传播的过程模式由一些要素组成,包括教育者(传播者)、受教育者(受众)、教育内容、教育媒介和信息反馈等。这些要素是动态性的变量,会在一定程度上影响德育传播的效果。从传播学的视角来看,德育及其传播过程应加强信息传播的有效性研究,采取恰当的对策,才能更好地提高德育传播的效果。

Morality education in universities and colleges is a particular communication process, which is combined by these factors：educators（subject in communication）,educatees（object in communication）, education content, education media, information feedback, etc. These factors are moving variables, and they may influence the effects of morality teaching and communication. In the viewpoint of communication theories, we should strengthen the study on information communication in morality education, and take suitable measures to improve the effectiveness of morality education and communication.