开拓农村市场的障碍与对策研究

Obstacles and Countermeasures in Developing Rural Markets

分析了开拓农村市场存在种种障碍：农民收入水平不高，增加农民收入困难重重；工业产品结构、品质不适合农村需要；农村商品流通体系滞后，不利于扩大销售；农村消费环境差，抑制了农民消费欲望。提出了开拓衣村市场必须采取的相应对策。

This article analyzes many obstacles in developing rural markets: the low income of the peasant, hard to increase; the structure and quality of industrial products unsuitable for the rural demands; the lag-behind commodity flow system in rural areas unfavorable to expand sales;the poor consumption enviroment which suppress peasants'consuming desire. It is also stated that in order to develop rural markets. relevant countermeasures must be taken.