摘要
从审美角度分析了色彩在电视广告中的运用及其功能,结合具体案例对电视广告的色彩进行了分析,认为在设计制作电视广告时应打"色彩牌"。
The paper analyzes the use of colors in television advertisements and their functions from aesthetic point of view and conducts an analysis of the colors of TV ads in the light of specific case studies. It holds that the designing and making of TV commercials ought to play the ＂color card＂.
出处
《河南工业大学学报（社会科学版）》
2009年第1期53-55,共3页
Journal of Henan University of Technology:Social Science Edition
关键词
电视广告
审美
广告色彩
television advertisement
taste
advertisement color
