摘要
广告用语乃营销传媒的手段之一，必然要受到营销的影响．作为传媒，广告用语有其独到的语言特点，本文从文法及文字创作技巧等方面概括其语言特点，以供商界及语言研究学习人士借鉴．
Language on advertising is one of the marketing mediums which should be affected much by marketing itself. As a form of mediums, it owns its distinctive linguistic characteristics which are generalized from the aspects of grammar and written skills in mis essay, esp. as reference for people on business or in language studies.
出处
《北京工业大学学报》
CAS
CSCD
1998年第S1期63-69,共7页
Journal of Beijing University of Technology
关键词
同头韵
口语体
复合词
alliteration,spoken English, compund-word
