浅析市场经济条件下企业的感受价值定价策略

On Perceived-Value Pricing of Enterprises under Market Economy Conditions

本文从企业感受价值定价的必然性出发，讨论了以下三个方面：1．如何理解顾客的感受价值；2．感受价值定价中出现的问题；3．如何促进顾客感受价值。通过论述，文章旨在证明：在市场条件下，企业要满足顾客的需要并发展壮大自身，就必须采取感受价值定价策略。

Proceeding from the inevitability of the perceived-value pricing of enterprises, this paper discusses various aspects as a). how to understand the perceived-value of customers, b). problems encountered in adopting the perceivedvalue pricing and c). how to promote the perceived-value of customers. By so doing, it intends to argue that under economy condi tions, enterprises will have to adopt the perceived-value pricing if they want to meet customers' needs and have themselves deve loped.