摘要
成品油价格改革给销售企业带来扭亏与扩大市场占有率的机遇,但要注意争取地方支持,搞好市场调查,抓好销售服务,加强费用管理,深化体制改革,发挥产销一体化的优势。
Although the reform of oil product price brings an opportunity to sales companies in reducing losses and raising the occupied market rate, more attention still should be paid to striving for local support, doing better in the market investigation and sales services, strengthening the cost management and the system reform, and making the most of the advantage of production and marketing integration.
关键词
成品油市场
营销战略
研究
Oil product market
marketing tactics
research
