通过机电产品形象设计塑造企业形象

Shaping Corporate Identity through Product Identity Design of Mechanical and Electrical Products

论述了企业形象与产品形象设计的概念及其构成。在分析了两者关系的基础上,以机电产品形象设计的实例说明了塑造企业形象的具体方法和效果,为企业形象建设起到积极的推动作用。

Using product identity to shape corporate identity is an effective way to enhance the core competition. In this paper, we introduce the definition and components of the corporate identity and the product identity; and then redesign the product according to the design methods of product identity of mechanical and electrical products. Finally, the breakthrough of building the corporate identity is given.