浅析商业企业的经营特色

On the operations characteristics of business enterprise

商业企业在激烈的市场竞争中,要求生存得发展,就应研究竞争策略,讲究竞争艺术,独创自己的经营特色,以此招徕顾客,扩大市场份额,增强自己的适应能力和竞争能力。本文就商业企业经营特色在企业销售活动中的作用和商业企业如何在经营中独创特色进行浅显分析。

Requiring living and developing in the sharp market competition, businese enterprise should study competitive strategy and operations characteristics for attracting more customers, enlarging market shares and enhancing own adaptability as well as competitive ability.