市场营销中的战略理念

Strategic Concept on Enterprise Marketing

在企业管理体制改革不断深化,运行机制逐渐合理化的情况下,一方面企业将有更大的自主权,对其长期发展进行定位,另一方面,企业的长期发展也需要正确的市场营销战略来支持,为此树立并加强市场营销中的战略理念,具有重要的现实意义,本文重点就市场营销中的几项措施作了战略分析。

With the reform of management system of enterprises further deepned and their operation mechanism more reasonalbe, the enterprises will have powers to orintate their long-term development more indepentently and, on other han, their long-term development has to be based on the correct marketing strategy. It is very important and practical to establish as well as enhance the marketing concept for continuously developing enterprises themself.