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顾客第一论 被引量:1

On Customer First
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摘要 “顾客第一”有其特定的内涵,它充分体现社会主义企业的根本目的,因而是企业所有经营观念中的一个根本性观念,也是企业生产经营的一个根本指导思想。企业要实现其双重目的,促进物质文明和精神文明建设的发展,并树立各种现代经营观念,就必须坚持顾客第一。 The author holds the view that the term 'Customer First' has a unique implication. It fully embodies the primary objective of a socialist enterprise. Thus it not only is the fundamental concept of all concepts concerning business operations of a firm, but also consititutes a guiding principle in its production operations. If an enterprise intends to realize its dual objective, to advance civilization in both its material and spiritual aspects and to establish various modern concepts of business operations in tile activities of a firm, it must insist on putting customer in the very first place.
作者 吕干洋
出处 《佛山科学技术学院学报(社会科学版)》 1994年第5期99-103,共5页 Journal of Foshan University(Social Science Edition)
关键词 顾客第一 企业目的 经营观念 根本目的 盈利目的 根本指导思想 customer first objectiive of an enterprise concept of business operations primary objective objective of making profit primary guiding principle.
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