宁夏电力公司营销信息化管理平台构建

Study on power marketing information system for Ningxia Power Company

经济社会的发展推动了电力销售市场的多样性发展,不断增长的电力供应和服务需求,要求供电企业必须改变传统的经营和服务理念,提高适应市场经济的营销能力和服务水平。采用全省集中的方式部署宁夏电力公司营销信息化系统,集中处理全省营销数据和营销业务,包括直供直管的农村用户,实现城乡营销一体化管理。开发应用软件,实现客户服务、电费、计量、客户关系、市场管理等19个营销业务类信息化管理。建立电能信息采集主站,通过通信通道和采集终端,采用不同的方式对居民、大用户、公用配电变压器、一般工商业、农村用户进行用电信息采集和监控。营销信息化建设,推动营销服务方式的转变,满足经济社会电力服务需求。

The electricity market varies with the development of economic society. To meet the growing demand for power supply and optimizing service idea, power supply enterprises must change the traditional concept on operations and services. Ningxia Power Company adopts the provincial centralized way on the marketing information system, processing the sales data and operations with unique system. The system definitely covers the urban users and rural users, which also make the integration in managements on urban and rural selling and marketing. The software targets to manage totally 19 different types of processes like customer service, calculation and measurement on electricity fee, customer relationship, and market management etc. Ningxia Power Company also sets up main stations of energy information collection, through the communication channel and collection terminals, and using different approaches to collect and monitor the energy information from the residents, large users, the public distribution transformer, general industrial and commercial, rural electricity users. It will finally meet the needs on power services by building up integrated information system and promoting changes upon the service concept.