基于品牌价值体现的接触点一致性管理探讨

Touch- Point Consistency Management Research Base on Brand Value Proposition

本文结合国内电信运营商品牌经营的现状,从品牌价值体现的角度出发,对接触点一致性管理进行研究,以期达到有效管理与客户的互动,增强对客户的把控能力,助力新业务的设计和推广。

Combined with current operating situation of telecom operators by brand, this paper researches customer touch-point consistency management by the view of brand value proposition, in order to efficiently manage the interaction with customers, strengthen the control ability to customers, boost the design and popularize of new services.