摘要
从技术一般的意义上讲,所有高技术产品都有着相同的技术结构。任何一项高技术产品都是初始技术、衍生技术和共生技术的统一体;同时,在市场营销的不同阶段,任何一项高技术产品又分别扮演着上述三种不同的角色,这是一种典型的同构特征。弄清这一特征,对于制定高技术产品研发战略和销售战略至关重要。
Generally speaking, high-tech products as a whole have the same technological component. As illustrated in this paper, any kind of high-tech product is a consolidated entity formed by original technology, derivative technology and symbiotic technology. In the meantime, any kind of high-tech product takes a different role as in the above-mentioned three categories respectively on different marketing stages, which is a typical feature of isomorphs. It is of utmost importance to understand such feature for establishing successful R&D and marketing strategies of high-tech products.
出处
《北京工商大学学报(社会科学版)》
CSSCI
北大核心
2009年第2期92-97,共6页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词
高技术
初始技术
衍生技术
共生技术
同构
high-tech
original technology
derivative technology
symbiotic technology
isomorphs