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高技术产品一般结构解析 被引量：1

An Analysis on General Components of High-Tech Products
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摘要 从技术一般的意义上讲,所有高技术产品都有着相同的技术结构。任何一项高技术产品都是初始技术、衍生技术和共生技术的统一体;同时,在市场营销的不同阶段,任何一项高技术产品又分别扮演着上述三种不同的角色,这是一种典型的同构特征。弄清这一特征,对于制定高技术产品研发战略和销售战略至关重要。 Generally speaking, high-tech products as a whole have the same technological component. As illustrated in this paper, any kind of high-tech product is a consolidated entity formed by original technology, derivative technology and symbiotic technology. In the meantime, any kind of high-tech product takes a different role as in the above-mentioned three categories respectively on different marketing stages, which is a typical feature of isomorphs. It is of utmost importance to understand such feature for establishing successful R＆D and marketing strategies of high-tech products.
作者 王真
机构地区 北京工商大学商学院
出处 《北京工商大学学报（社会科学版）》 CSSCI 北大核心 2009年第2期92-97,共6页 JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词 高技术 初始技术 衍生技术 共生技术 同构 high-tech original technology derivative technology symbiotic technology isomorphs
分类号 F769 [经济管理—产业经济]
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参考文献9

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同被引文献25

  • 1Gliga G, Evers N. Marketing challenges for high tech SMEs [ J ]. Innovative Marketing, 2010,3 (6) : 104 - 112.
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  • 7Wouters M, Anderson J C, Wynstra F. The adop- tion of total cost of ownership for sourcing decisions--a struc- tural equations analysis [ J]. Accounting, Organizations and Society, 2005,30(2) : 167 - 191.
  • 8Kotler P, Keller K L. Marketing management[ M]. New Jersey: Pearson Prentice Hall, 2012.
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北京工商大学学报（社会科学版）
2009年 第2期

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