基于委托-代理理论的供应链退货策略研究

Based on Request-Proxy Theory Supply Chain Returned Goods Strategy Research

文章分析了供应链结构,考虑供应链成员对待风险的不同态度,用委托-代理理论从3种情况来分析退货策略,得出结论:若供应链上游企业为风险中性,下游企业为风险规避,实行全部退货策略;若供应链上游企业为风险规避类型,下游企业为风险中性,最优方案是不实施退货策略;如果双方都属于风险规避型的,那么根据双方的风险规避系数来决定最优风险的分摊。

This article analyzes from the supply chain structure, considered thesupply chain member treats the risk the different manner, analyzes thereturned goods strategy with the request-ProXy theory from threekind of situations, draws the conclusion： If supplies upstream thechain the enterprise is the risk neutrality, the downriver enterprisedodges for the risk, implements completely returns goods the strategy; If supplies upstream the chain the enterprise to dodge the type forthe risk, the downriver enterprise is the risk neutrality, the mostsuperior plan does not implement the returned goods strategy; If bothsides both belong to risk dodging, then dodges the coefficientaccording to the bilateral risk to decide the most superior risksharing.