试析过度包装

The Analysis of Overpackaging

在当代的经济社会里,商家成了经济机器,设计师成了润滑油,设计师不能只是充当制造商的配角,应该有自己的价值观体系来评价世界设计不仅是为了经济效益,还要坚持以美化人的生活为目的,更重要的是要负有一定的伦理道德。通过月饼礼盒引发对过度包装的思考,阐述对现代包装前景的看法和树立设计师职业道德和社会责任感的紧迫性。

In the modern economic society, designers have become lubricant for the machine of business. Designers should not act as supporting roles. They should view the world from their own concepts of values. The purpose of designs not only has economic benefit, but also brings aesthetic and moral values to daily life. Through the reflection of overpackaging trend for mooncake gift boxes, the article presents its view on the future of the industry and the urgent need for better professional ethics and social responsibility of designers.